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  • Ghost Content Studio Blog

3 Strategic Ways to Increase Web Traffic

Updated: Jul 18, 2022

Building an awesome website for your business or brand will not do much good if you don't have any visitors. A lack of traffic often means limited conversions or sales, leaving you struggling to meet your goals. Fortunately, there are a few simple steps you can take to generate more web traffic and potential leads. It all starts with ensuring that your site features meaningful content relevant to what your business offers and what users are searching for online.

Strategy 1: Optimize On-Page Content

One of the most important steps to attract more visitors to your website is increasing your visibility in major search engines through effective Search Engine Optimization (SEO). SEO involves taking various actions to help improve your website's likelihood of appearing in search engine results and can include several aspects such as page loading speed, backlinks (other sites that link to your website), and keyword content. This article focuses on optimizing your website's on-page written content to support organic search results and subsequent website visitors.

Ensuring that your website features SEO keyword content helps increase opportunities for your website to appear and rank favorably in search results, meaning that people will be more likely to find your website and become potential customers. Identifying which keywords your site is currently ranking for and researching keyword opportunities is important. For example, suppose you own a landscaping company that offers sprinkler installation but are not showing up in local search results for this service. In that case, there may be opportunities to optimize your existing content or add new content to your website that will support your search ranking.

Taking the time to ensure that your on-page content aligns with what your business has to offer and features intentional keywords can be very beneficial in generating more traffic and customer leads. While some free tools can help you identify possible keyword opportunities, hiring an SEO consultant to perform a keyword gap analysis on your website with more advanced tools may help you to optimize your website more effectively. Missing out on opportunities to include competitive SEO keyword content on your site can result in lower search ranking, less web traffic, and fewer sales for your business.

Strategy 2: Start or Grow Your Blog

Another strategy to increase organic web traffic is through a blog. Blog articles provide an excellent opportunity to create meaningful content that offers valuable information. Again, if you own a landscaping company, a powerful strategy is to create blog posts featuring answers to common questions you receive from local customers. An article titled "5 Secrets to Perfect Grass in Seattle" would likely be highly relevant to your customers if you operate your business in the Seattle area. This type of content provides helpful information for your audience and can also support local SEO for your business.

Developing appealing content that caters specifically to your ideal customers provides valuable information that allows you to demonstrate your expertise, share solutions, and link back to your services with internal links in your article. Additionally, quality articles that answer relevant questions or provide helpful information make your website more likely to start appearing in search results more often. Building your blog with valuable articles, infographics, photos, and videos helps you grow your online presence and make it easier for potential customers to discover your website.

People may also want to share your article with others or link to it if it offers valuable information. When others share your content, this can help you increase exposure organically and for free without spending money on ads. If you are unsure what to write or don't have the time, hiring a ghostwriter to create SEO keyword blog content can be an excellent investment to grow your online presence and help increase your business search results.

Strategy 3: Share Content on Social Media

Lastly, leveraging the power of social media to promote your business can be incredibly helpful in attracting more website visitors. If you want to use social media effectively to drive traffic, you need to have shareable content. Whether it's a video of a recent project or your latest blog article, you need to have something to share to generate engagement. Social media users will not engage with your business if you don't initiate that engagement through sharing meaningful content consistently.

Social media is a dynamic space with a wide variety of platforms. It is essential to develop the right strategy for your business. Depending on who your ideal customers are, certain platforms may provide a better audience to engage with your content. A B2B service may experience more engagement by posting an article on professional networking platforms such as LinkedIn. In contrast, a B2C social media strategy might consist of sharing before and after photos and videos of recent projects on Facebook and Instagram, such as the landscaping business example shared earlier.

Depending on the service you offer and your ideal audience, it is vital to be present on the platforms where your potential customers are. Adding relevant hashtags and sharing in specific social media groups can also help get your content in front of the right audience. Consulting with a digital marketing strategist can be an effective way to identify which channels may be most helpful for reaching your audience, driving more traffic to your website, and ultimately growing your business.

High-quality content is an essential component of developing an effective online presence. If you want to increase website traffic, following these three steps can offer a significant boost. Over time, consistently creating and publishing relevant content can increase your overall website visitors, grow your social media following, and organically promote your website's SEO. Together, these actions can improve your online visibility, help generate customer leads, and support the success of your business.


Derek Tulluck is the Founder of Ghost Content Studio, a web design, SEO, and digital marketing agency in the Seattle area that specializes in helping clients grow their online presence.

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